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Real estate investing

14th December 2020

Do you want to learn how to find real estate deals like a true professional?

Every successful real estate investor has a handful of marketing campaigns up and running at any given time. In fact, the secret to finding more real estate deals is to diversify your marketing efforts. By doing so, investors can expand their overall reach and stay ahead of the competition.

The biggest challenge when it comes to marketing will be identifying which options work best for you. Many investors find direct mails to be helpful, while others prefer social media and networking. But the best way to generate consistent, reliable leads is by finding the right combination of techniques for your market. Read through our guide below and learn how to find good real estate deals today.

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Tips for Finding Real Estate Deals

In order to find the best real estate deal, you need to go the extra mile and market in ways your competition isn’t. This means honing in on what works in your area (and what doesn’t) in order to identify the best leads. A good place to start is by researching different marketing strategies and then testing them in your area. Through careful planning and implementation, you can find options that are both cost effective and efficient.

The list below reveals several marketing ideas that will help you generate reliable real estate deals:

• Direct Mail
• Facebook
• Other Real Estate Professionals
• Craigslist
• Real Estate Websites
• Newspaper Ads
• Check The MLS

1. Direct Mail

The advent of technology has shifted the marketing landscape away from more traditional strategies, but that does not mean those techniques aren’t still helpful. For example, direct mail remains one of the most effective ways to find real estate investment properties. There is something about receiving a letter in the mail that people still appreciate. If you have never executed a direct mail campaign, there are three main steps to follow: create a list of sellers, design and send your first letters, and follow up to increase your response rate.

2. Facebook

Facebook, and nearly every social media platform for that matter, has proven to be more than capable of marketing to a mass audience. To start marketing through Facebook, first, create a page for your business. Fill out your profile by including a company description, link to your website. This will help users understand what you do and explain how to get in contact with you. To start generating leads through Facebook, you can post articles and other helpful information to your feed to grow a following in your market, run advertisements, and join groups to interact with other real estate investors.

3. Other Real Estate Professionals

It is easy to view other real estate investors as competition, particularly those within your market area. However, I always encourage investors to think of other like-minded professionals as valuable contacts rather than competitors. Everyone you come into contact with is often either a potential lead or the source of a referral. Keep this in mind when networking, as you never know who your next deal might come from.

That said, do your best to network with the following contacts:

Other Investors: As you may already know, it is impossible to take on every deal that comes your way as an investor.

Real Estate Agents & Mortgage Brokers: I highly recommend establishing a solid relationship with both real estate agents and brokers.

Attorneys: Attorneys are regularly hired to represent individuals who may have to sell their property for any number of reasons.

Contractors: Anytime you work on a project, you should be networking with contractors. After all, they know firsthand about other real estate projects going on in the area.

4. Craigslist

Craigslist has long been a source for landlords and real estate investors alike. Search for properties for rent near your area and reach out to landlords you never know who is wanting to sell. Another option with Craigslist is to search for properties for sale. This will allow you to reach out directly to property owners and hopefully find potential investments.

5. Real Estate Websites

Websites like Redfin, Zillow, and Trulia are excellent ways to find deals. These potential deals may take some digging to find, but they are yours for the taking. Search through rental or for sale posts that have been active for an extended period of time. In the cases of rental units, landlords may not be actively trying to sell, but they could be open to the right offer. If they are having trouble renting, it could represent an opportunity for you to buy. You can also focus on posts from sellers without real estate agents. These people may be looking for a quick transaction.

6. Newspaper Ads

It was not that long ago that newspapers were the go-to source for anyone looking to buy, sell, or rent real estate. In recent years, newspaper ads’ popularity has decreased, though that does not mean they are entirely meaningless. Newspapers are actually a great niche for lead generation, as many investors in your area are likely ignoring these ads.
 

Reach out to anyone who has a property listing for rent or is selling on their own. In the same way you would approach other leads, prepare what you are going to say, and always include your contact information so they can follow up.

7. Check The MLS

The MLS (Multiple Listing Service) is a treasure trove of potential deals. This is where real estate agents enter information about properties that are for sale. Yes, it is very competitive since there are so many users, and those users are looking for deals just like you, but when used correctly, it can be a great tool. Set up automatic email alerts so you can be alerted quickly if a property you’re interested in goes up on the site.

I hope this helped you on how to find good real estate deals.

Comment Below and Let me know, and of course feel free to contact me any questions you might have about getting started.

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